Wachovia SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 296
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SWOT Analysis of Wachovia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wachovia

Parent Company

Wells Fargo

Category

Financial Services

Sector

Banking and Finance

Tagline/ Slogan

Together we will go far

USP

One of the largest diversified financial services companies in the U.S.

STP

Segment

Enterprise and Individuals who need financial help and advice

Target Group

Large enteprises and high net worth individuals

Positioning

Most extensive distribution system for financial services

SWOT Analysis

Strengths

1. Strong customer relations
2. Diversified financial service offerings 
3. It was one of the largest providers of banking services in the U.S.
4. After getting acquired , got a strong brand name and better financial position

5. Presence of strong parent company

6. Acquisitions had strengthened its position

Weaknesses

1. Lacked global recognition as compared to competitors

2. Involved in breaches and legal issues

Opportunities

1. Expansion in other countries
2. Capitalize on the strengths of parent brand

Threats

1. Changing government regulations

2. Recession and other Financial crisis

Competition

Competitors

1. JP Morgan Chase & Co.
2. Prudential Financial
3. ING Group



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