Posted in Banking & Financial Services, Total Reads: 363
SWOT Analysis of Wachovia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Finance
Together we will go far
One of the largest diversified financial services companies in the U.S.
Enterprise and Individuals who need financial help and advice
Large enteprises and high net worth individuals
Most extensive distribution system for financial services
1. Strong customer relations 2. Diversified financial service offerings 3. It was one of the largest providers of banking services in the U.S. 4. After getting acquired , got a strong brand name and better financial position
5. Presence of strong parent company
6. Acquisitions had strengthened its position
1. Lacked global recognition as compared to competitors
2. Involved in breaches and legal issues
1. Expansion in other countries 2. Capitalize on the strengths of parent brand
1. Changing government regulations
2. Recession and other Financial crisis
1. JP Morgan Chase & Co. 2.Prudential Financial 3.ING Group
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