International Personal Finance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 449
Advertisements

SWOT Analysis of International Personal Finance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Personal Finance

Parent Company

International Personal Finance

Category

Finance

Sector

BFSI

Tagline/ Slogan

Making a difference in everyday life by offering simple and personalized financial solutions

USP

Repayment through small manageable amounts

STP

Segment

People looking to borrow small sum of money

Target Group

People from age group of 20 to 50

Positioning

International provider of home credit and digital loans

SWOT Analysis

Strengths

1. Listed on London Stock Exchange and constituent of FTSE 250 Index
2. Secondary listing on Warsaw Stock Exchange
3. Customer base of 2.5+ million across Europe, Australia and Mexico
4. Their business is model is simple , responsible and straightforward

5. Serve those market where consumers are underserved by financial service providers

Weaknesses

1. Intense competition means limited market share & susceptible to economic recessions 
3.Operates in a very niche segment

Opportunities

1.More strategic moves in this area 
2.Focussing on innovation
3.Promoting their digital platform

Threats

1.Big financial service providers
2.Eurozone crisis
3.Money laundering

Competition

Competitors

1. Grupo Financiero Banamex, S.A. de C.V.
2. Bank Polska Kasa Opieki S A
3. Banca Comerciala Romana SA


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to International Personal Finance. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: