International Personal Finance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 313
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SWOT Analysis of International Personal Finance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Personal Finance

Parent Company

International Personal Finance

Category

Finance

Sector

BFSI

Tagline/ Slogan

Making a difference in everyday life by offering simple and personalized financial solutions

USP

Repayment through small manageable amounts

STP

Segment

People looking to borrow small sum of money

Target Group

People from age group of 20 to 50

Positioning

International provider of home credit and digital loans

SWOT Analysis

Strengths

1. Listed on London Stock Exchange and constituent of FTSE 250 Index
2. Secondary listing on Warsaw Stock Exchange
3. Customer base of 2.5+ million across Europe, Australia and Mexico
4. Their business is model is simple , responsible and straightforward

5. Serve those market where consumers are underserved by financial service providers

Weaknesses

1. Intense competition means limited market share & susceptible to economic recessions 
3.Operates in a very niche segment

Opportunities

1.More strategic moves in this area 
2.Focussing on innovation
3.Promoting their digital platform

Threats

1.Big financial service providers
2.Eurozone crisis
3.Money laundering

Competition

Competitors

1. Grupo Financiero Banamex, S.A. de C.V.
2. Bank Polska Kasa Opieki S A
3. Banca Comerciala Romana SA



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