Gracy Title Company SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 279
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SWOT Analysis of Gracy Title Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gracy Title Company

Parent Company

Stewart Law and Land Title Company

Category

Land Title Insurance

Sector

Insurance

Tagline/ Slogan

Partnerships built on trust

USP

Focus laid on trust

STP

Segment

Insurance

Target Group

Title and escrow services, post-closing services, and insurance services for commercial and residential transactions

Positioning

Building partnerships based on trust

SWOT Analysis

Strengths

1. The first and oldest land title insurance company in Texas.

2. Recognized by Forbes as the USA’s on of the most admirable and trustworthy companies.

3. Provides title services from many locations throughout Central Texas.

4. Has been recognized by several awards

Weaknesses

1.Direct access to equity-capital lacking

2.Lacking extensive global services

3.Limited global operations as compared to competitors

Opportunities

1.Expansion in other countries

2.Diversifying portfolios for customers

3.Asset management sector

4.New emerging markets

Threats

1. Economic crisis and global financial problems

2. Sluggish outlook for the USA economy

3. Increasing competition can hurt the market share

Competition

Competitors

1.American Land Title Association

2. First American

3.NATIC



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