Camberford Law SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 359
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SWOT Analysis of Camberford Law with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Camberford Law

Parent Company

Camberford Law plc

Category

Financial adviser and underwriting agent

Sector

Finance and Insurance

Tagline/ Slogan

Innovative Insurance

USP

Niche insurance expertise in the private security and cleaning industry sectors.

STP

Segment

Insurance

Target Group

Industrial and Commercial companies

Positioning

Niche insurance expertise in the private security and cleaning industry sectors.

SWOT Analysis

Strengths

1. Won a number of awards and was features in Insurance Age's Top 100 Independent Brokers

2. Uses Insurers with good credit ratings and a proven claims paying ability.

3. Camberford Law started business in 1958 and is one of the largest independently owned Insurance Brokers and Underwriting Agents in the UK.

4. Earned the reputation of developing and marketing a number of specialised insurance schemes.

5. Awards and Testimonials have added credibility to the brand

Weaknesses

1. Susceptible to economic recessions which can hamper the business operations

2. This sector has not been fully explored by this firm till now

3. Management issues- not so great decision makers in the management.

Opportunities

1. Can develop long term client relations
2. Customize the services as per the clients individual risk patterns
3. Identify new and uncontested market opportunities

4. Introduce more products as per changing customer’s needs

Threats

1. Threat of another shock to economy

2. Lack of people opting for Insurance

3. Increasing competitor activity can hurt the brand

Competition

Competitors

1. Aviva

2. AIG

3. Prudential


The table above concludes the Camberford Law SWOT analysis along with its marketing strategy and brand parameters.

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