Brand Partners SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 235
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SWOT Analysis of Brand Partners with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Partners

Parent Company

Direct Line Group

Category

Personal lines insurance, and roadside rescue and recovery products to some of the UK’s well-known brands.

Sector

Insurance

USP

Specialise in providing personal lines insurance, and roadside rescue and recovery products to some of the UK’s well-known brands.

STP

Segment

Insurance

Target Group

UK’s well-known brands

Positioning

Specialise in providing personal lines insurance, and roadside rescue and recovery products to some of the UK’s well-known brands.

SWOT Analysis

Strengths

1. Enjoys great brand reputation among people due to its extraordinary service.

2. Competitive pricing is a great advantage

3. Specialist in providing personal lines insurance, and roadside rescue and recovery products to some of the UK’s well-known brands.

4. The parent group operates with over 12000+ employees

5. Strong parent brand which has its presence in FTSE 250 Index also

Weaknesses

1. Not-so-diversified business which leads to heavy industry risk

2. Low Marketing as compared to global brands

Opportunities

1. With the increase in the number of start-ups, the number of brands are going to increase, which means high growth in this particular industry.

2. Expanding to new countries as this particular sector is not so much covered in many other countries

3. Tie-ups with top companies and offering them insurance at discount thereby capturing majority of the market which can compensate for the discount.

Threats

1.Entry of lot of firms into this sector

2.Government regulations and macroeconomic decisions play a major role in the success of this firm

3. If no new products are added, the firm is going to lose the competitive advantage and hence its market to the nearest competitor.

Competition

Competitors

1. AIG

2. Aviva

3. Standard Life



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