Howden Insurance Brokers Limited SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 286
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SWOT Analysis of Howden Insurance Brokers Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Howden Insurance Brokers Limited

Parent Company

Howden Broking Group

Category

Professional Indemnity and Directors' and Officers' insurance

Sector

Insurance

USP

Specialist Professional Indemnity and Directors' and Officers' insurance broker based in London, UK.

STP

Segment

Insurance

Target Group

Top companies

Positioning

Specialist Professional Indemnity and Directors' and Officers' insurance broker; Committed to excellence and great customer service.

SWOT Analysis

Strengths

1. Howden Insurance Brokers was winner of the "Insurance Broker of the Year"

2. Financially strong and well positioned to continue its success
3. Deep market expertise and Knowledgeable representatives backed by a team of professionals

4. Howden has a first-rate reputation worldwide as a market leader in its specialist areas.

5. Its business verticals include Liability and Financial Risks, Property and Construction Insurance,  Health & Employee Benefits

Weaknesses

1. Operates only in a few areas means limited market share

2. Highly competitive sector means low business and profits

Opportunities

1. Can introduce more products to cater to a larger segment 2.Growing income levels of people

3.Geographical Expansion nationally as well as global tie-ups

Threats

1. Competition from existing and new players

2. Increasingly knowledgeable and aware customers

3. Insurance products are very price sensitive, given the number of players, it is important to stay competitive

Competition

Competitors

1.AON

2.Marsh

3.JLT Group

4. Willis



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