HealthMarkets SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 236

SWOT Analysis of HealthMarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Blackstone Group, Goldman Sachs Capital Partners and DLJ Merchant Banking Partners


Holding company




Strongly backed by prominent companies




Target Group

Individuals and businesses


Technology-enabled health insurance marketplace delivering high-touch, customized health and supplemental insurance solutions

SWOT Analysis


1. The company enjoys strong brand recognition in the industry owing to its presence since many decades

2. The company is well known for its broad range of products and services that caters to the needs of public and private sectors across the world.

3. The company boasts of a strong and dedicated workforce of 200+ employees in the US office with high standards of corporate governance

4. One of the most recognised insurance companies in the region

5. HealthMarkets owns The Chesapeake Life Insurance Company, Mid-West National Life Insurance Company of Tennessee, The MEGA Life and Health Insurance Company, and HealthMarkets Insurance Company.

6. HealthMarkets Insurance Agency became the new consumer brand for the company's insurance agency, Insphere Insurance Solutions, Inc., which is licensed as an insurance agency in all US states and the District of Columbia


1. Intense competition means limited market share

2. Less diverse insurance business-there is a huge scope to add new insurance companies to its portfolio


1. Can tap into working class markets like some of its competitors

2.Introduce more products in line with the changing needs of customers

3. Acquiring new insurance companies to diversify its insurance business and hence reducing risk.


1.Changing govt regulations and financial crisis like recessions

2.Legal issues

3. Too many insurance players to choose from

4. Global slowdown.



1.AON Plc

2.Aflac Incorporated

3.UnitedHealth Group Incorporated


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