Pavilion Insurance Agency SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 241
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SWOT Analysis of Pavilion Insurance Agency with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pavilion Insurance Agency

Parent Company

Pavilion Insurance Agency Inc

Category

Auto, Business, Home , Health, Life and Motorcycle Insurance

Sector

Insurance

USP

Committed to building a strong relationship with customers through our expertise and excellent service.

STP

Segment

Insurance

Target Group

Varying depends on which segment is considered. Pretty much covers both firms and individuals

Positioning

Focus on customer relationship and experience.

SWOT Analysis

Strengths

1.Existing distribution and sales networks

2.Experienced business units

3.Strong presence since 1985

4.Over 1500 families and communities are a part of its customer base

5.Good presence in the domestic Market

6. A wide portfolio covering automobile, livestock, health, commercial, life etc

Weaknesses

1.Small operations as compared to big players

2. Limited reach of the brand and low market share due to intense competition

Opportunities

1.Growing demand, can offer new products and services

2.Positive growth rates and profitability

3.Growing economy

4.Venture capital opportunities

5.New acquisitions to increase its reach

Threats

1.Global economy competition

2.Adverse tax changes

3.Unexpected problems

4.Increasing labor costs

Competition

Competitors

1.Lloyd’s total

2.Aviva Insurance

3.AIG



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