Novae Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 226
Advertisements

SWOT Analysis of Novae Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Novae Group

Parent Company

Novae Group plc

Category

Insurance underwriting company

Sector

Insurance

Tagline/ Slogan

Looking forward

USP

Expert underwriting, and consistent performance.

STP

Segment

Insurance underwriting

Target Group

Firms and individuals with huge wealth

Positioning

Focus on bright financial future. Expert underwriting.

SWOT Analysis

Strengths

1.Expert underwriting

2.Consistent performance and dynamic capital management across the Group

3.Barriers of market entry

4.Existing distribution and sales networks

5.Skilled workforce with an expert team of employees

6.High profitability and revenue

7.Experienced business units

Weaknesses

1.Highly competitive sector means limited market share

2. Limited global exposure of the brand

Opportunities

1.Income level is at a constant increase

2.Use the brand image to create new products and offer new services

3.New acquisitions to further expand its territory

4.Cash the growing demand

5.Probably, entering new markets as the existing experience will make it easier

6. Use technology to offer better customer service.

Threats

1.Price changes might hugely affect the profits

2.Government regulations can further hinder the sales & reduce profit margins

3.Technological problems

4.Financial capacity

Competition

Competitors

1.Catlin

2.ACE group

3.AEGIS Managing Agency Limited

4.AMP UK Financial Services

5.AXA Art Insurance Limited



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: