Jackson National Life SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 407
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SWOT Analysis of Jackson National Life with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jackson National Life

Parent Company

Prudential plc

Category

Offers annuities for retail investors and fixed income products for institutional investors

Sector

Banking & Insurance

Tagline/ Slogan

What care feels like

USP

Care for their customers

STP

Segment

Annuities

Target Group

Retail investors and institutional investors

Positioning

Care for their customers

SWOT Analysis

Strengths

1. Existing distribution and sales networks

2. Experienced business units with a strong backing of parent company

3. Over 4000+ employees in the organization

4. Barrier of market entry

5. Strong presence domestic Market

6. Ranked first among variable annuity (VA) providers for Brand Equity and Overall Brand Awareness

7.Ranked first among VA providers for CoRe Score™, a single measure of company strength and momentum

8. Achieved the top ranking among VA providers in the Variable Annuity Ownership category, a weighted metric for market penetration, share of VA assets and the proportion of current users who consider a firm to be their primary provider

9. Call Center World Class Call Certification award from Service Quality Measurement Group

10.Highest Customer Satisfaction in the Financial Sector award

11. Has been recognized by several awards over the years

Weaknesses

1. Intense competition means limited market share and slow growth

2. No global presence as compared to some global players

Opportunities

1. Growing demand in US as well as international markets

2. New products and services

3.Growth rates and profitability

4. Growing economy

5. Venture capital

6. New acquisitions

Threats

1. Global economy fluctuations

2. Tax changes

3. Unexpected problems

4. Price changes and increase in labor costs

5.Growing competition and lower profitability

Competition

Competitors

1. Massachusetts Mutual Life Insurance Company

2. New York Life Insurance Company

3. The Northwestern Mutual Life Insurance Company



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