Amlin SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 478
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SWOT Analysis of Amlin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amlin

Parent Company

Amlin plc

Category

Commercial enterprises and reinsurance protection to other insurance companies

Sector

Banking & Insurance

USP

Strong foundation and superior financial strength

STP

Segment

Commercial enterprises and reinsurance protection

Target Group

Medium and Large companies

Positioning

Strong foundation and superior financial strength

SWOT Analysis

Strengths

1. AM Best A+ rating (superior) – Financially very good

2.Superb claim service- fair, efficient and timely claims management

3.Well capitalized operating platform

4.Global reach-worldwide presence

5. Over 1500 employees are in the organization in over 7 countries

6. Sponsorship of events and sports like rugby have boosted the brand’s image

7. It is present in the London Stock Exchange and FTSE 250 Index

Weaknesses

1. Highly competitive market means limited market share

2. Case of natural calamity, terrorism etc have given losses to the company in the past

Opportunities

1.Better handling of claims and improved customer service

2.Growing commercial enterprises insurance market

3.By marketing properly, will reach to more people and might get better reviews in future

4. Can heavily leverage technology for its businesses

Threats

1.Tax changes – government regulations have a huge impact on this industry and hence this firm as well

2.Competitive pressures likely to intensify

3. More number of entrants in this sector likely to affect the market share

Competition

Competitors

1.RSA Insurance Group

2.Aviva PLC

3. AXA



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