American Income Life Insurance Company SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 507
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SWOT Analysis of American Income Life Insurance Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Income Life Insurance Company

Parent Company

Torchmark Corporation

Category

Life Insurance- Healthcare

Sector

Banking & Insurance

Tagline/ Slogan

Protecting working families since 1951

USP

Specializing in life and supplemental health insurance

STP

Segment

Life insurance, health insurance, investment, and annuity

Target Group

Organizations such as credit  unions or labor unions

Positioning

Marketed through multiple distribution channels including direct response, and exclusive and independent agencies

SWOT Analysis

Strengths

1. A+ rating from both AM Best and BBB (Superior Rating)

2.Decent price range

3.Online payment seen as customer friendly & highly preferred one

4.Efficient underwriting and product focus generating higher underwriting margins

5.Continued strong performance at life insurance segment

6. It has a significant presence in United States, Canada, New Zealand

Weaknesses

1. Intense competition from other players means limited market share

2. Low brand awareness and less geographic penetration compared to global players

Opportunities

1.Turnaround in US life insurance and pension market

2.Expanding healthcare business

3.Positive trends in the US healthcare sector would help Torchmark market its products effectively and fuel its revenue growth

Threats

1.Competitive pressures likely to intensify pressure on margins

2. Regulatory changes could affect financial strength and performance

3.Increased incidence of natural disasters testing claims paying ability

Competition

Competitors

1. Bankers Life and Casualty Company

2.Globe Life Insurance

3.Citigroup Inc.



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