Allied Dunbar SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 378
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SWOT Analysis of Allied Dunbar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Allied Dunbar

Parent Company

BAT Industries

Category

Insurance

Sector

Financial services

Tagline/ Slogan

Your Money. Your Choice.

USP

Offers unit-linked bonds which could be sold door-to-door

STP

Segment

Life insurance, car insurance, investments

Target Group

Middle income group and High net worth individuals

Positioning

A retail investment group which avoids direct financial exposure to policy holders funds and liabilities

SWOT Analysis

Strengths

1. Diverse range of insurance policies
2. Global presence with strong network
3. Catrers financial services to large multinational corporations
4. Strong network of intermediaries groups and brokers

5. Was a part of the FTSE 250 Index

Weaknesses

1.Fall in the market would suffer the account maturity value & mortgage payments shortfall.
2.Fined by FSA in 2004, there by losing the trust of customers
3.Stopped endowement mortgages

Opportunities

1.can enter into investment banking division
2.expand the business operations into Asian countries

Threats

1.Policies are highly correlated with stock market returns.
2.Endowment complaints

Competition

Competitors

1.Metlife
2.AXA
3.Prudential



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