Posted in Banking & Financial Services, Total Reads: 439
SWOT Analysis of Auto-Owners Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The ‘No Problem’ people
Largest property and casuality insurance company
Casuality insurance, includes personal as commercial as well as life insurance
Individual & passenger vehicles owners
Operates solely through local independent agencies
1. Established in 1916 & operates in nearly 100 countries 2. Rated high on trust worthiness by customers 3. High growth rate of commercial vehicle business 4. More than 6000 agency employers with 35000+ agents
5. Has been recognized by Fortune 500 for excellent financial performances
6. Its companies has the best possible A++ ratings
1. Limited global marketing and awareness despite huge presence 2. Intense competition means limited market share
1.Creating innovative products and services 2.Expanding into further more number of countries
1.Highly competitive market 2.Dwindling profitability in the motor insurance sector
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