Auto-Owners Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 354
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SWOT Analysis of Auto-Owners Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Auto-Owners Insurance

Parent Company

Auto-owners insurance

Category

Insurance

Sector

Financial services

Tagline/ Slogan

The ‘No Problem’ people

USP

Largest property and casuality insurance company

STP

Segment

Casuality insurance, includes personal as commercial as well as life insurance

Target Group

Individual & passenger vehicles owners

Positioning

Operates solely through local independent agencies

SWOT Analysis

Strengths

1. Established in 1916 & operates in nearly 100 countries
2. Rated high on trust worthiness by customers
3. High growth rate of commercial vehicle business 
4. More than 6000 agency employers with 35000+ agents

5. Has been recognized by Fortune 500 for excellent financial performances

6. Its companies has the best possible A++ ratings

Weaknesses

1. Limited global marketing and awareness despite huge presence
2. Intense competition means limited market share

Opportunities

1.Creating innovative products and services
2.Expanding into further more number of countries

Threats

1.Highly competitive market
2.Dwindling profitability in the motor insurance sector

Competition

Competitors

1.AAMI
2.GIO
3.NRMA



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