Posted in Banking & Financial Services, Total Reads: 443
SWOT Analysis of Ansvar Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Care for Community
Ethical general insurer aiming to provide optimum support to insurance intermediaries
Faith insurance, care insurance, education insurance, community insurance
Small organisations and educational institutions
Specialists at minimizing risk exposure
1. Legacy of experience in insurance market since 1932 2. Known for quality of products 3. Good reputation as a non-profit organization in the market 4. Online payment options and uses advanced technology
1.Limited marketing expertise compared to prominent players 2.Undifferentiated products and services
1. Upcoming market link plans 2. Exposure to global markets
1.High competition in the sector 2.Taxation policies effects the operations 3.Government intervention
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