Ansvar Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 349
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SWOT Analysis of Ansvar Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ansvar Insurance

Parent Company

Ansvar Insurance

Category

Insurance

Sector

Financial Services

Tagline/ Slogan

Care for Community

USP

Ethical general insurer aiming to provide optimum support to insurance intermediaries

STP

Segment

Faith insurance, care insurance, education insurance, community insurance

Target Group

Small organisations and educational institutions

Positioning

Specialists at minimizing risk exposure

SWOT Analysis

Strengths

1. Legacy of experience in insurance market since 1932
2. Known for quality of products
3. Good reputation as a non-profit organization in the market
4. Online payment options and uses advanced technology

Weaknesses

1.Limited marketing expertise compared to prominent players
2.Undifferentiated products and services

Opportunities

1. Upcoming market link plans
2. Exposure to global markets

Threats

1.High competition in the sector
2.Taxation policies effects the operations
3.Government intervention

Competition

Competitors

1.BGL Group
2.ACE Group
3.Zurich financial services



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