Kemper Direct SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 260
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SWOT Analysis of Kemper Direct with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kemper Direct

Parent Company

Kemper Corporation

Category

Auto, Renters, Condo, and/or Homeowners Insurance

Sector

Insurance

Tagline/ Slogan

The Right Choice is Simple

USP

The company recently revamped its marketing concept by merging the importance of customer service and technology in today’s insurance industry. They identify this new concept as “iMingle”.

STP

Segment

Insurance

Target Group

Auto, Renters, Condo, and/or Homeowners

Positioning

Focused with importance of customer service and technology in today’s insurance industry.

SWOT Analysis

Strengths

1. Presence in many states across the USA

2.It was earlier known as Unitrin Direct

3. Many years of experience in the industry gaining a huge brand value

4. Over 6 million+ policyholders

5. Strong ratings and robust financial position of the company

6. Other customer focused brands like iMingle and Teachers.com have boosted its image

Weaknesses

1. Highly competitive market means limited market share

2. Susceptible to financial recession and economic fluctuations

Opportunities

1. Maximizing customer satisfaction by better handling of claims
2. Best customer service by employing well educated employee
3. Employee training programs so that they stay updated with the technology changes

4. Sensitization of employees towards problem/claim handling

5. Entry into new domains

Threats

1. Bad customer rating might lead to adverse effect in future sales because of negative word-of-mouth publicity by unsatisfied customers 2. Technology changes might influence the business operations
3. Losing business to its competitors

Competition

Competitors

1. Infinity Property and Casualty Corporation

2. Sentry Insurance

3. Farmers Insurance Group

4. Geico Corporation 5. Workmen’s Auto Insurance Company



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