Promina Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 390

SWOT Analysis of Promina Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Promina Group

Parent Company

Suncorp-Metway Limited


General Insurance and Wealth Management


Insurance and Finance


One of the most prominent insurance companies in Australia and New Zealand



Insurance and Finance

Target Group

High wealth individuals and businesses


Emphasis on maximizing of the profits of its customers

SWOT Analysis


1. Has 200+ offices across Australia and New Zealand

2. The group traces its operations back to 1833 in Australia and back to 1878 in New Zealand

3. Various brands under this group – AAMI, APIA, Just Car Insurance, Vero Insurance, Asteron, Tyndall, Autosure, AXIOM, Mariner, SIS, Guardian Trust

4. Over 7000 employees in the organization


1. Limited geographic presence compared to global insurance companies

2. Highly competitive market means limited business share


1. Diversifying into other fields of insurance

2. Entering new markets- either new states or new countries

3. Acquisitions to expand business.


1. Slow economic growth rate might lead to declining business

2. Government regulations might affect adversely

3. Macroeconomic policies affect a lot.



1.Insurance Australia Group

2. QBE Insurance

3. Auto and General

4. Allianz Australia

5. Hollard Insurance


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: