Bridle Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 316
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SWOT Analysis of Bridle Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bridle Insurance

Parent Company

Bridle Insurance

Category

Insurance & Leasing

Sector

Financial Services

Tagline/ Slogan

It pays to take the Bridle Path

USP

developed enviable and long standing relationships with lots of major UK insurers who specialize in these sectors

STP

Segment

Commercial Insurance, Fleet insurance, personal insurance

Target Group

Individuals and Businesses

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1. Many years of experience as specialist brokers to the civil engineering plant and construction industries
2. Wide range of products categorized as consumer and corporate
3. Customized Insurance Solutions for customers
4. Customer centric and exceptional service that is nice, helpful and always present

5. Secured online Infrastructure

Weaknesses

1.  Lack of Global presence
2. The company has displayed a weakening combined ratio due to its inability to manage claims.

Opportunities

1.  Expanding the business into global markets
2. Global partnerships and tieups can propel its brand image
3. Opportunities in the non-life segment of growing economies.

Threats

1. Increase in the intensity of competition in the environment 
2.  High number of natural disasters that can affect the company.
3. Increase in the number of frauds will lead to claims that will adversely affect the company.

Competition

Competitors

1.  Zurich Financial Services
2. Prudential Financial
3. Lincoln Bancorp



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