Carole Nash SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 349
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SWOT Analysis of Carole Nash with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carole Nash

Parent Company

Groupama

Category

Motor insurance

Sector

Financial Services

Tagline/ Slogan

The Care it deserves

USP

As one of the UK’s leading motorcycle insurance brokers

STP

Segment

Motor Insurance, personal accident insurance

Target Group

Two-wheeler and four wheeler vehicle owners.

Positioning

always dedicated to getting to know the riders better, and making sure their circumstances are reflected in the price they pay

SWOT Analysis

Strengths

1. Been in the business since 1985
2. The company is one of the largest providers of motorcycle insurance in the British Isles, with more than 300,000 policy holders
3. It was awarded an OBE for charitable services in the North West of England
4. Britain's Most Used Motorcycle Insurance Broker

5.  Adaptable, customer focused and have creative marketing support in order to drive growth of sales

6. Have a strong track record built over years of providing private motor management to brokers

Weaknesses

1. Still in the process of making itself an established Insurance company in other segments 
2. Small branch base and limited global presence

Opportunities

1. Geographical expansion through partnerships, mergers, acquisitions and foreign investments
2. Scope of including wide range of offerings to cater to larger customer base
3. Mergers and acquisitions to widen product portfolio

Threats

1. Business growth and performance are strongly linked to economic cycles
2. Insurance frauds and competitive environment
3. Major climate changes are likely going to occur and such catastrophic events are going to affect the property and casualty insurers.

Competition

Competitors

1.  AXA UK
2. Churchill
3. Metlife



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