Chubb Corporation SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 745

SWOT Analysis of Chubb Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chubb Corporation

Parent Company

Chubb Corporation


Commercial and speciality Insurance


Finance & Insurance

Tagline/ Slogan

Never Compromise Integrity


Premier provider of executive protection insurance



Property and Casual Insurance, Life Insurance,

Target Group

Individual and corporate customers, Retail businesses


Exemplary service, underwriting expertise and high financial-strength ratings.

SWOT Analysis


1. Over 120 offices located in nearly 30 countries
2. Chubb was on Chicago Business "Best Places to Work" list
3. Various Corporate social responsibility activities
4.  Huge capital spending on marketing

5. Diversified workforce with over 10,000+ employees

6.  The company maintains a very strong and well established supply chain


1.  Over reliance on the US market increases business risk
2. Not having a large international presence and Coverage available only in a few US states


1. Introduce more products in line with the changing needs of customers
2. Expanding into global markets
3.  The global outlook for the insurance market is positive


1.  Intense competition in the Insurance Market
2. The rise in incidents of fraud and defaults pose a threat to the insurance industry.



1.  New York Life
2. Prudential Life
3. AIG


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