Benfield Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 242
Advertisements

SWOT Analysis of Benfield Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Benfield Group

Parent Company

Aon Corporation

Category

Reinsurance & Risk

Sector

Financial Services

USP

Empowering clients to better understand, manage and transfer risk through innovative solutions

STP

Segment

General insurance, Reinsurance services

Target Group

Brokers and agents, small to large businesses and individuals

Positioning

A company that believes in building relationships with customers

SWOT Analysis

Strengths

1. World’s leading reinsurance intermediary and full-service capital advisor
2. Delivers local reach to the world’s markets
3. More than 80 offices in 50 countries with worldwide client base
4. Five ACORD awards in recognition of excellence in information standards development

5. innovative insurance products & client services

6. Strong employee base with expertise in the industry

7.  One of the world’s largest global insurance group.

Weaknesses

1. Limited global operations as compared to competitors
2. Market share is limited due to lesser presence compared to global leaders

Opportunities

1. Acquisitions with major players in the sector
2. Growing demand for risk manager services
3. Increased health care spending

Threats

1. Intense Competition
2. Fluctuating global economic scenarios can affect performance
3. Interest risks, prepayment and credit risks are higher in this segment

Competition

Competitors

1. AXA
2. Sun Life insurance
3. Allstate

4. Delphi Financial Group



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: