Benfield Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 225

SWOT Analysis of Benfield Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Benfield Group

Parent Company

Aon Corporation


Reinsurance & Risk


Financial Services


Empowering clients to better understand, manage and transfer risk through innovative solutions



General insurance, Reinsurance services

Target Group

Brokers and agents, small to large businesses and individuals


A company that believes in building relationships with customers

SWOT Analysis


1. World’s leading reinsurance intermediary and full-service capital advisor
2. Delivers local reach to the world’s markets
3. More than 80 offices in 50 countries with worldwide client base
4. Five ACORD awards in recognition of excellence in information standards development

5. innovative insurance products & client services

6. Strong employee base with expertise in the industry

7.  One of the world’s largest global insurance group.


1. Limited global operations as compared to competitors
2. Market share is limited due to lesser presence compared to global leaders


1. Acquisitions with major players in the sector
2. Growing demand for risk manager services
3. Increased health care spending


1. Intense Competition
2. Fluctuating global economic scenarios can affect performance
3. Interest risks, prepayment and credit risks are higher in this segment



1. AXA
2. Sun Life insurance
3. Allstate

4. Delphi Financial Group


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