Combined Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 305
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SWOT Analysis of Combined Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Combined Insurance

Parent Company

ACE Limited

Category

Insurance

Sector

Financial Services

USP

Rich insurance history and the company’s legacy

STP

Segment

General and Life Insurance

Target Group

Businesses, Families

Positioning

Tailor made Insurance products for wide customer base

SWOT Analysis

Strengths

1. Global presence due to merger with ACE
2. Operates in 50 countries with nearly 7000 employees
3. The company has products diversified from insurance to risk management services and is diversified geographically.
4.  Invests heavily in CSR activities thereby building brand value

5. Customized insurance services based on needs and driving experience

Weaknesses

1.  Intense competition means limited market share
2. The company is exposed to certain amount of geographic diversification risk

Opportunities

1. The ageing population of the home market shows great opportunity for the company in terms of insurance products.
2. The company has opportunity in other emerging markets
3. Increasing workforce size can help grow the organization organically

Threats

1. The European market shows a slowdown decreasing the demand for the insurance products of the company
2. Unfavorable political scenario can affect operations
3. Economic fluctuations and recessions

Competition

Competitors

1. American Income Life
2. Arruda Insurance Agency
3. Metlife
4. AIG Insurance
5. New York Life



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