Saffron Insurance Services SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 237
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SWOT Analysis of Saffron Insurance Services with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saffron Insurance Services Ltd.

Parent Company

Saffron Insurance Services Ltd

Category

Home, Travel, Property, Motor & Pet insurance

Sector

Insurance

USP

Covers wide variety of insurance

STP

Segment

People looking for Insurance

Target Group

Covers wide variety of target group which includes home owners, car owners, property owners, motorbike owners, pet owners etc.,

Positioning

Serving all the insurance needs(personal as well as commercial)

SWOT Analysis

Strengths

1. It is among the top 100 Independent Brokers supplement
2. Member of Brokerbilit; collectively places a huge sum of insurance premiums every year making it one of the largest and most influential Broking Groups in the UK.

3. Controls a strong gross written premium (GWP)

4.Excellent financial rating

5. Very well diversified business- covers wide  fields of insurance

6. Extraordinary customer satisfaction percentage – 95 % positive rating

Weaknesses

1. Completely diversified insurance business - No dominance in a particular insurance field

2. Highly competitive market means limited market share

Opportunities

1. Creating a stronger brand

2. Marketing is a must for this company to succeed in future as this is into many fields – people must be aware of this brand or else there is a chance that they might be prefer the industry giants in the specific fields

3. Leveraging the existing distribution network to increase the market share in individual insurance field- as right now, the giants enjoy the major share.

Threats

1. Might be losing market share completely in one/ few of the segments if enough awareness is not created among customers

2. Government regulations might affect the company’s operations badly

3. Increasing costs due to increasing labor costs

Competition

Competitors

1.Pavilion Insurance

2. Motor Insurers’ Bureau

3. Standard Life Healthcare



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