Esurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 479
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SWOT Analysis of Esurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Esurance

Parent Company

Allstate Corporation

Category

Finance & Insurance

Sector

Insurance

Tagline/ Slogan

Insurance for the modern world

USP

Raised by technology and majors in efficiency. Which saves us time and money

STP

Segment

Auto-Insurance

Target Group

Individual & passenger vehicles owners

Positioning

Operates solely through local independent agencies

SWOT Analysis

Strengths

1. Offering services to nearly 90 percent of the U.S. population in almost all states
2. Rated high on trust worthiness by customers
3. Esurance has more than 2,500 employees in many offices nationwide
4. Has been recognized by Fortune 500 for excellent financial performances

5. The company markets itself as an environment friendly company as compared to its competitors

Weaknesses

1. Limited global marketing and awareness despite huge presence
2. Intense competition means limited market share

Opportunities

1. Creating innovative products and services
2. Expansion of non-life insurance
3. Expanding into further more number of countries

Threats

1. Dwindling profitability in the motor insurance sector
2. Highly competitive market
3. Continued erosion of market share.

Competition

Competitors

1. AAMI
2. GIO
3. NRMA
4. Aviva Car Insurance



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