Posted in Banking & Financial Services, Total Reads: 690
SWOT Analysis of Esurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Finance & Insurance
Insurance for the modern world
Raised by technology and majors in efficiency. Which saves us time and money
Individual & passenger vehicles owners
Operates solely through local independent agencies
1. Offering services to nearly 90 percent of the U.S. population in almost all states 2. Rated high on trust worthiness by customers 3. Esurance has more than 2,500 employees in many offices nationwide 4. Has been recognized by Fortune 500 for excellent financial performances
5. The company markets itself as an environment friendly company as compared to its competitors
1. Limited global marketing and awareness despite huge presence 2. Intense competition means limited market share
1. Creating innovative products and services 2. Expansion of non-life insurance 3. Expanding into further more number of countries
1. Dwindling profitability in the motor insurance sector 2. Highly competitive market 3. Continued erosion of market share.
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