Posted in Banking & Financial Services, Total Reads: 285
SWOT Analysis of GuideOne Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
GuideOne Insurance Ltd
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GuideOne Insurance has focused on creating superior, affordable coverage options for our niche customers
All kinds of Insurance, mainly focused on Auto, Home, Church Insurance
Caters to all income groups
Complete Insurance and Specialized Services
1. One of the largest church insurers in the United States 2. The company is licensed in all 50 states of US 3. GuideOne was named to Inc. 5000's list of the fastest growing private companies in the United States 4. Customized insurance services based on needs and driving experience
5. Well established insurance broker, best known for its Church Insurance
1. Limited international operations as compared to global companies 2. Falling profitability because of dismal investment markets & fluctuating economies
1. Increase number of branches and sales representatives to gain better market share 2. Can concentrate on matching the image of other insurance services to that of existing services 3. Geographical expansion though collaborations
1. Performance are dependent on rating by external agencies 2. Many new small players in the insurance segment 3. Increasingly aware and Informed customers
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