GuideOne Insurance SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 195
Advertisements

SWOT Analysis of GuideOne Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GuideOne Insurance

Parent Company

GuideOne Insurance Ltd

Category

Finance

Sector

Insurance

Tagline/ Slogan

Place Your Faith in the Expert

USP

GuideOne Insurance has focused on creating superior, affordable coverage options for our niche customers

STP

Segment

All kinds of Insurance, mainly focused on Auto, Home, Church Insurance

Target Group

Caters to all income groups

Positioning

Complete Insurance and Specialized Services

SWOT Analysis

Strengths

1. One of the largest church insurers in the United States
2. The company is licensed in all 50 states of US
3. GuideOne was named to Inc. 5000's list of the fastest growing private companies in the United States
4. Customized insurance services based on needs and driving experience

5. Well established insurance broker, best known for its Church Insurance

Weaknesses

1. Limited international operations as compared to global companies
2. Falling profitability because of dismal investment markets & fluctuating economies

Opportunities

1. Increase number of branches and sales representatives to gain better market share
2. Can concentrate on matching the image of other insurance services to that of existing services
3. Geographical expansion though collaborations

Threats

1. Performance are dependent on rating by external agencies
2. Many new small players in the insurance segment
3. Increasingly aware and Informed customers

Competition

Competitors

1. AAMI
2. GIO
3. NRMA

4. AXA Life Insurance



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: