The Equitable Life Assurance Society SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 312
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SWOT Analysis of The Equitable Life Assurance Society with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Equitable Life Assurance Society

Parent Company

The Equitable Life Assurance Society

Category

Financial Services

Sector

Insurance

Tagline/ Slogan

Recreating Value for Policy Holders

USP

Reducing risks leading to lower solvency capital requirements

STP

Segment

Insurance, savings, investment and pensions company

Target Group

Individuals from all income groups

Positioning

Recreate policyholder value

SWOT Analysis

Strengths

1. The world's oldest mutual insurer
2. Looks after the savings and investments for over 500,000 people and have strong funds under management.
3. Assets are a strong point for the company
4. Emphasis on sustainability, putting environment first

5. Integrated approach towards wealth management and banking

6. A strong legacy since its inception in 1762

Weaknesses

1. Low presence and penetration in emerging economies
2. Past issues like European investigation and other cases hurt the brand image

Opportunities

1. High opportunity to grow in investment banking
2. Growth in internet banking will increase the customer base
3. Expansion in other countries

Threats

1. Current macroeconomic scenario across the globe affecting the industry
2. Changes in economic policies will affect the group  significantly

Competition

Competitors

1. AXA Group
2. MetLife
3. AIG
4. AON



The table above concludes the The Equitable Life Assurance Society SWOT analysis along with its marketing strategy and brand parameters.

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