NFU Mutual SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 481
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SWOT Analysis of NFU Mutual with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NFU Mutual

Parent Company

NFU Mutual Insurance Society Limited

Category

Banking & Insurance

Sector

Insurance

Tagline/ Slogan

It’s about time

USP

A leading Insurance company in UK

STP

Segment

Life, Motor and General Insurance

Target Group

Urban and Rural customers

Positioning

Complete Insurance and financial solutions

SWOT Analysis

Strengths

1.  It has over 3000 offices and over 5,000 staff and agents spread across the UK
2. Enjoys a close relationship with the National Farmers Union (NFU)
3. Strong presence in UK
4. NFU Mutual has strong financial solvency

5. Over 3500 people are employed in the organization

6. It has offerings like Life, General, Pensions and Investments

Weaknesses

1. Limited market share as compared to the global leaders in the industry
2. Marketing effort very limited and has a great potential to reach to more people/businesses.

Opportunities

1. Work with the customer to understand their needs and through product innovation
2. Expansion through tie-ups and collaborations can enhance services
3. Can leverage its credibility to include many new customers

Threats

1. Competition from existing and new insurance players
2.  Entry of new NBFCs in the sector
3. Growing competition and lower profitability

Competition

Competitors

1. Prudential Life Insurance
2. Liberty Mutual
3. Esurance

4. AON Inc



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