Posted in Banking & Financial Services, Total Reads: 585
SWOT Analysis of NFU Mutual with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
NFU Mutual Insurance Society Limited
Banking & Insurance
It’s about time
A leading Insurance company in UK
Life, Motor and General Insurance
Urban and Rural customers
Complete Insurance and financial solutions
1. It has over 3000 offices and over 5,000 staff and agents spread across the UK 2. Enjoys a close relationship with the National Farmers Union (NFU) 3. Strong presence in UK 4. NFU Mutual has strong financial solvency
5. Over 3500 people are employed in the organization
6. It has offerings like Life, General, Pensions and Investments
1. Limited market share as compared to the global leaders in the industry 2. Marketing effort very limited and has a great potential to reach to more people/businesses.
1. Work with the customer to understand their needs and through product innovation 2. Expansion through tie-ups and collaborations can enhance services 3. Can leverage its credibility to include many new customers
1. Competition from existing and new insurance players 2. Entry of new NBFCs in the sector 3. Growing competition and lower profitability
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