Premera Blue Cross SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 403
SWOT Analysis of Premera Blue Cross with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Premera Blue Cross
Premera Blue Cross Oraganization
Premera Blue Cross is a nonprofit Blue Cross Blue Shield licensed health insurance company
Health and Life Insurance
Individuals, employees and Medicare beneficiaries
Consumer driven health care and life Insurance products
1. Employs 3000+ people in various geographic locations 2. Leading consumer health organization committed to making people's lives healthier and more secure 3. Awarded three year full accreditation from NCQA, which is the highest level for managed behavioral health care organizations 4. Consumers able to derive benefits like low cost doctor’s office visit charge, low payment for prescription medicine
5. It has subsidiaries like LifeWise of Oregon, LifeWise of Washington
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