Posted in Banking & Financial Services, Total Reads: 442
SWOT Analysis of Seven Corners with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Seven Corners Insurance
Easy to find and easy to understand plan pricing
Travel and health Insurance
Travelers, students and general public
wide variety of products perfect for short- and long-term international stays
1. Website is well organized and easy to use 2. Seven Corners travel insurance offers a wide variety of travel medical policies for international travelers – both U.S. and non U.S. citizens 3. Many of their plans offer flexible limits 4. Plans for students, seniors, missionaries, and business travelers
5.Good online presence regarding the products and services offered
1. The company has some amount of geographic risk as its portfolio is made of economies similar to each other 2. Intense competition and limited geographies means limited market share
1. The global outlook for the insurance market is positive which will help the company to increase its market share and grow. 2. Can introduce more products with the changing needs of the customers
1. The rise in incidents of fraud and defaults pose a threat to the insurance industry 2. Increasingly knowledgeable and aware customers 3. Macroeconomic policies will influence this sector a lot as people’s consumption and spending changes accordingly
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