Seven Corners SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 340
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SWOT Analysis of Seven Corners with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Seven Corners

Parent Company

Seven Corners Insurance

Category

Financial Services

Sector

Insurance

USP

Easy to find and easy to understand plan pricing

STP

Segment

Travel and health Insurance

Target Group

Travelers, students and general public

Positioning

wide variety of products perfect for short- and long-term international stays

SWOT Analysis

Strengths

1. Website is well organized and easy to use 
2. Seven Corners travel insurance offers a wide variety of travel medical policies for international travelers – both U.S. and non U.S. citizens
3. Many of their plans offer flexible limits
4. Plans for students, seniors, missionaries, and business travelers

5.Good online presence regarding the products and services offered

Weaknesses

1. The company has some amount of geographic risk as its portfolio is made of economies similar to each other
2. Intense competition and limited geographies means limited market share

Opportunities

1. The global outlook for the insurance market is positive which will help the company to increase its market share and grow.
2.  Can introduce more products with the changing needs of the customers

Threats

1.  The rise in incidents of fraud and defaults pose a threat to the insurance industry
2. Increasingly knowledgeable and aware customers
3. Macroeconomic policies will influence this sector a lot as people’s consumption and spending changes accordingly

Competition

Competitors

1. DBS Group Holdings
2. ANZ Insurance
3. Fubon Financial Holding Co., Ltd.



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