QBE SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 553
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SWOT Analysis of QBE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

QBE

Parent Company

QBE Insurance Group Limited

Category

Financial Services

Sector

Insurance

USP

Strengths, Endurance and Brilliance in the services offered

STP

Segment

General Insurance and Reinsurance Services

Target Group

covers both firms and individuals

Positioning

institution that for more than 127 years has played a significant part in Australian commercial history

SWOT Analysis

Strengths

1. It has 17000 employees in 38 countries worldwide.
2. QBE Insurance Group Limited is Australia's largest global insurer
3. QBE is the official insurance partner of England Rugby.
4. QBE was ranked among the world's top general insurers

5. Sponsorship of various events has enhanced its brand image

Weaknesses

1. Limited reach of the brand and low market share due to intense competition
2. The company apart from poor online presence also demonstrates weak customer service.

Opportunities

1. Growing demand, can offer new products and services
2. New acquisitions to increase its reach
3. Global expansion into other countries can boost revenues

Threats

1.  Bad economy and economic fluctuations and slowdowns can be a threat to the company.
2. Global economy competition
3. The company is exposed to certain amount of political risk that can affect the company’s operations

Competition

Competitors

1. Prudential Financial
2. New York Life Insurance Company
3. The Northwestern Mutual Life Insurance Company

4. BlackRock Inc.


The table above concludes the QBE SWOT analysis along with its marketing strategy and brand parameters.

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