Knights of Columbus SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 301
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SWOT Analysis of Knights of Columbus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Knights of Columbus

Parent Company

Knights of Columbus

Category

Financial Services

Sector

Insurance

Tagline/ Slogan

Making a difference for Life

USP

Security Assured, a promise made by KofC  that is kept for more than 130 years

STP

Segment

Life, annuity and group products

Target Group

Working professionals and Families

Positioning

To be the most trusted life insurer by enhancing the future with innovative products and services.

SWOT Analysis

Strengths

1. The company has a strong workforce of employees in the United States working on values of integrity, teamwork and performance excellence
2. The company has an extensive geographic reach that helps the group diversify its business risk.
3. Unquestionable integrity and expertise in the field
4. De centralized method of operations – local brands are effective and strong

5. Strong legacy since 1882 adds to the brands creditability

Weaknesses

1. The company has been showing a decreasing trend in its revenues and profits
2. The company has indulged in litigations that has affected the credit ratings of the group

Opportunities

1. International presence can boost the business of the company
2. The group has been undergoing a strategic restructuring initiative that poses an opportunity.
3. Cross selling through financial services such as banking

Threats

1. Economic downturn and government policies
2. Financial services industry are hugely dependent on economic cycles and government regulations
3. Continued erosion of market share

Competition

Competitors

1. Allstate group
2. American Financial Group
3. GEICO
4. Esurance



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