Knights of Columbus SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 281

SWOT Analysis of Knights of Columbus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Knights of Columbus

Parent Company

Knights of Columbus


Financial Services



Tagline/ Slogan

Making a difference for Life


Security Assured, a promise made by KofC  that is kept for more than 130 years



Life, annuity and group products

Target Group

Working professionals and Families


To be the most trusted life insurer by enhancing the future with innovative products and services.

SWOT Analysis


1. The company has a strong workforce of employees in the United States working on values of integrity, teamwork and performance excellence
2. The company has an extensive geographic reach that helps the group diversify its business risk.
3. Unquestionable integrity and expertise in the field
4. De centralized method of operations – local brands are effective and strong

5. Strong legacy since 1882 adds to the brands creditability


1. The company has been showing a decreasing trend in its revenues and profits
2. The company has indulged in litigations that has affected the credit ratings of the group


1. International presence can boost the business of the company
2. The group has been undergoing a strategic restructuring initiative that poses an opportunity.
3. Cross selling through financial services such as banking


1. Economic downturn and government policies
2. Financial services industry are hugely dependent on economic cycles and government regulations
3. Continued erosion of market share



1. Allstate group
2. American Financial Group
4. Esurance


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