Independence Blue Cross SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 335

SWOT Analysis of Independence Blue Cross with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Independence Blue Cross

Parent Company

Independence Blue Cross Ltd.,


Finance & Banking




The best insurance company serving independent agents



Individual life and health insurance

Target Group

Individuals and institutional


Offers a wide range of life and health insurance products

SWOT Analysis


1. Leading health insurance organization in southeastern Pennsylvania
2. Serves close to 10 million people in many US states and the District of Columbia 
3. Employing more than 7,000 people, the company offers a wide variety of health plans
4. Its network of health care providers includes nearly 200 hospitals and more than 40,000+ physicians

5. Providing a collaborative space to support innovation in Philadelphia and in the industry


1. Less operations and brand awareness compared to international players
2. Highly competitive market and economic instability means low margins


1. Growing health insurance market
2. Improving negative perception among people which will lead to better reviews in the future.
3. New emerging markets


1. Might lose the market share if proper action is not taken to tackle with the competitors.
2. Regulatory changes might adversely affect firm’s operations
3. Economic situation and government policies have a direct impact on the firm’s performance.



1. AON
2. Delphi Financial Group
3. New York Life Insurance
4. Allianz
5. Allstate


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