Posted in Banking & Financial Services, Total Reads: 436
SWOT Analysis of Allied Insurance with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Nationwide Mutual Insurance Company
Banking and Financial Services
Allied on your side
Customized offering on a diverse range of products: auto, home, powersports and personal umbrella
All kinds of insurance, mainly focused on auto and home insurance
Customized offerings of insurance services coupled with quality customer service
1. Parent company nationwide is among country's largest diversified insurance and financial services organizations 2. Specialty coverage for boats, motorcycles and other recreational vehicles for outdoor lovers 3. Part of Fortune 100 company and partners with over 6,000 agencies in 33 states 4. Rated “A+” on financial stability by leading independent insurance-rating agencies 5. High quality customer service coupled with convenient billing options and ID theft protection
1. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP 2. Low interest rate scenario in the US hurts the profitability of insurers in the US 3. Cannibalization of Allied brand by Nationwide brand 4. Needs to stay on the technology forefront in order to serve customer base of ID theft protection
1. Trusted brand name of Nationwide agribusiness in farm and ranches segment can be used as cash cow 2. Powersports insurance can be used for gaining market share by effectively targeting it to youth and middle aged segment 3. More product offering and services and trying to attain first mover advantage in certain segments
1. Highly competitive market 2. Awareness among customers is increasing with more access to information 3. Sustainability is a major challenge
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