American National Insurance Company SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 349
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SWOT Analysis of American National Insurance Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American National Insurance Company

Parent Company

American National Insurance Company

Category

Insurance

Sector

Banking and Financial Services

Tagline/ Slogan

Insuring your tomorrow’s today

USP

Company offers a wide range of insurance products and services including life insurance, health insurance, annuities, credit insurance, property and casualty insurance, and pension plan services

STP

Segment

Personal Insurance

Target Group

People in the middle and high income segments

Positioning

Complete range of personal insurance products with quality service

SWOT Analysis

Strengths

1. Credible name in market for over 110 years
2. Positively reviewed and rated well by top rating agencies
3. Listed by Forbes Magazine in its "100 Most Trustworthy Companies" list
4. Robust and Diverse Product portfolio

5. Good customer service and high service offerings

Weaknesses

1. Low interest rate scenario in the US hurts the profitability of insurers in the US
2. Highly competitive market leading to limited market share
3. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP

Opportunities

1. Can bank upon its credibility to acquire new customers 
2. More product offering and services and trying to attain first mover advantage in certain segments
3. Increased expansion through tie-ups

Threats

1. Increase in complexity in the regulatory framework that company has to comply with poses a threat to company.
2. Majority of company’s stocks continue to be controlled by the Moody family
3. Awareness among customers is increasing with more access to information

Competition

Competitors

1. Bankers Life and Casualty Company
2. Assurity Life Insurance Company
3. American Income Life



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