Posted in Banking & Financial Services, Total Reads: 338
SWOT Analysis of Infinity Property & Casualty Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Infinity Property & Casualty Corporation
Infinity property & Casualty corporation
Banking and Insurance
An Insurance Company that is All About You
Non-standard car insurance through independent agents in the nation
Auto, Home, Life and property insurance, mainly focused on auto insurance
Car owners and individuals
Unique range of products to present more choices and meet individual needs with outstanding service
1. Complete line of affordable insurance products 2. Well rated for financial strength A.M Best and other rating firms consider Infinity a Rated A (Excellent) business 3. Bottom line customers a priority 4. Independent agents and brokers throughout the nation providing one-to-one attention
1. Listed as one of the lowest ranked auto insurance companies on parameters of poor customer service and business practice of delaying claim response times 2. Survey between auto insurance providers has listed Infinity insurance as the least efficient, response and most difficult to work with 3. Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP 4. Low interest rate scenario in the US hurts the profitability of insurers in the US
1. Focus on “Go Green” with aim to become climate neutral is a step towards future 2. Competitive prices in future 3. A recent survey rated Infinity as, "the most recognized brand among Hispanics" in California
1. Poor reviews by customer may dilute brand equity 2. Intense competition in the auto insurance segment 3. Awareness among customers is increasing with more access to information
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