Unum SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 398

SWOT Analysis of Unum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Unum Group





Tagline/ Slogan

Better Benefits at Work


Top disability insurer in both the US and UK



Individuals and enterprises

Target Group

Enterprises and rich individual investors


A company that believes in building relationships with customers

SWOT Analysis


1. The company has a strong financial position in the current market

2. Amongst its competitors it holds a stronger position in the industry

3. It has high returns on investment and has an attractive business portfolio
4. A broad portfolio of products including accident, critical illness and life insurance along with underwriting business

5. A very strong domestic presence in the US & UK market with it being top disability insurer in both the countries

6. It has approx. 10,000 employees across 38 cities of US


1. After lowering the costs of its services, the efficiency level has also decreased
2. Although it has a dominant position in UK market, it has a very weak international presence overall

3. Previous litigations have lent a negative image to the company


1. It needs to tap the international markets to gain more revenues and market share

2. With market for aged people increasing, the company can increase its revenue stream from these new customers
3. Total number of uninsured stand at 42 million, thus potential exists for penetration in the existing markets itself

4. More investment in research and development will help in creating newer products which can serve new customers


1. There is a strong competition in the insurance market

2. Rise in the number of insurance frauds, means the number of losses it would have to bear will increase 
3. Entry of newer players in the market has a negative impact on the financials of the company



1. UnitedHealth Group, Inc. 
2. Prudential Financial, Inc. 
3. Blue Cross and Blue Shield Association


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: