AMP Limited SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1186
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SWOT Analysis of AMP Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AMP Limited

Parent Company

AMP Limited

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Own tomorrow

USP

Australia's largest retail and corporate superannuation provider, and one of the region's most significant investment manager

STP

Segment

Individual and institutional investors looking for financial services

Target Group

Individual and enterprise looking for service to managing their money

Positioning

Wealth management, investment management, banking and allied services and solutions

SWOT Analysis

Strengths

1. Leading market position and strong distribution networks in their geographies.
2. Increasing capital strength in last few years.
3. Industry leading productivity helps the company optimize the turnover and hence improve profitability.
4. AMP has one of Australia’s largest shareholder registers
5. It also has one of Australia’s largest shareholder registers

Weaknesses

1.Operations are mostly limited to Australia and New Zealand
2.Certain AMP’s business are smaller in size as compared to larger banks. Relative lack of scale is affecting revenue growth

Opportunities

1.The merger of AMP and AXA widens the horizon of competitive expansion.
2.Rapid growth of global asset management and custody bank sector.
3.Several expansion initiatives including acquisitions and MoU in Asian markets.

4.Low competition in Asia market for financial asset management products.

Threats

1.Sluggish growth in Australia and New Zealand due to natural calamities(flood and earthquake).
2.Decline in individual policies owing to demographic trends.
3.Pressure on profit margin due to rise in interest rates.

Competition

Competitors

1.Ageas SA/NV
2.Australia and New Zealand Banking Group
3.Aviva plc



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