Caixabank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 919

SWOT Analysis of Caixabank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Caixabank (Criteria Caixabank)


Investment Services


Banking and Financial Services

Tagline/ Slogan

You are the Star


Strong equity with a huge asset base



Institutional investors and retail bankers

Target Group

Institutional investors who look for investment services and retail bankers


Leader in retail banking of Spanish market

SWOT Analysis


1. Diversified across the globe through stakes, mergers and acquisitions.
2. Leader in retail banking in Spain
3. The insurance group VidaCaixaGrupo is the leader in the Spanish life insurance and pension market
4. Offers services like Universal banking, insurance, investment holdings
5. Over 10 million customers are served with a strong employee base of over 25,000


1.Highly dependent on domestic economic conditions
2. Extremely stiff competition from major investment services global companies


1. Scope of growth through strategic Alliances and global expansions
2.Geographic expansion through  buying stakes
3.Mergers could boost the company’s position in the market


1.Risk of recession in Spain.
2.Adversly affected by regulations and laws.

3.Exposure to high sovereign risk.



1.BlackRock Inc
2.Franklin Resources
3.Ameriprise Financial Inc

4.Compagnie Benelux Participations S.A.

5.Dinamia Capital Privado

6.Corporacion Financiera Alba

7.State Street Corp

8.IGM Financial Inc

9.Northen Trust Corporation


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: