Caixabank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 945
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SWOT Analysis of Caixabank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Caixabank

Parent Company

Caixabank (Criteria Caixabank)

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

You are the Star

USP

Strong equity with a huge asset base

STP

Segment

Institutional investors and retail bankers

Target Group

Institutional investors who look for investment services and retail bankers

Positioning

Leader in retail banking of Spanish market

SWOT Analysis

Strengths

1. Diversified across the globe through stakes, mergers and acquisitions.
2. Leader in retail banking in Spain
3. The insurance group VidaCaixaGrupo is the leader in the Spanish life insurance and pension market
4. Offers services like Universal banking, insurance, investment holdings
5. Over 10 million customers are served with a strong employee base of over 25,000

Weaknesses

1.Highly dependent on domestic economic conditions
2. Extremely stiff competition from major investment services global companies

Opportunities

1. Scope of growth through strategic Alliances and global expansions
2.Geographic expansion through  buying stakes
3.Mergers could boost the company’s position in the market

Threats

1.Risk of recession in Spain.
2.Adversly affected by regulations and laws.

3.Exposure to high sovereign risk.

Competition

Competitors

1.BlackRock Inc
2.Franklin Resources
3.Ameriprise Financial Inc

4.Compagnie Benelux Participations S.A.

5.Dinamia Capital Privado

6.Corporacion Financiera Alba

7.State Street Corp

8.IGM Financial Inc

9.Northen Trust Corporation



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