Posted in Banking & Financial Services, Total Reads: 1063
SWOT Analysis of Caixabank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Caixabank (Criteria Caixabank)
Banking and Financial Services
You are the Star
Strong equity with a huge asset base
Institutional investors and retail bankers
Institutional investors who look for investment services and retail bankers
Leader in retail banking of Spanish market
1. Diversified across the globe through stakes, mergers and acquisitions. 2. Leader in retail banking in Spain 3. The insurance group VidaCaixaGrupo is the leader in the Spanish life insurance and pension market 4. Offers services like Universal banking, insurance, investment holdings 5. Over 10 million customers are served with a strong employee base of over 25,000
1.Highly dependent on domestic economic conditions 2. Extremely stiff competition from major investment services global companies
1. Scope of growth through strategic Alliances and global expansions 2.Geographic expansion through buying stakes 3.Mergers could boost the company’s position in the market
1.Risk of recession in Spain. 2.Adversly affected by regulations and laws.
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