Posted in Banking & Financial Services, Total Reads: 847
SWOT Analysis of DNB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Norwegian Ministry of Trade and Industry ; Sparebankstiftelsen DnB NOR
Banking and Financial Services
DNB NOR Bank from A to Z
Retail Banking, foreign exchange, securities and other investment products, Insurance and Asset Management
Enterprise and individuals seeking help in insurance, funding, investments and retail banking
Large Corporate and International organizations
Norway’s largest capital markets operation and leasing real estate brokerage operations. The group’s leadership is reinforced by its strong portfolio.
1. Robust operations 2. Strong capital position 3. Major international player in the energy sector 4. Strong leadership in capital market operation and real estate 5. DnB NOR has more than 2 customers and more than 200,000 corporate clients in Norway itself
1. Dependence on fluctuating market values in real estate industry. 2. Limited global presence as compared to some other big names in the industry
1. Growing opportunities of insurance across Asia-Pacific. 2. Co-operation with Russia can boost economic prospects. 3. Acquisitions of to strengthen its presence in Baltic region.
1. Prolonged economic slowdown in Europe. 2. Decline in insurance industry across Europe. 3. Intense competition and consolidation in finance industry.
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