DNB SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 847
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SWOT Analysis of DNB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

DNB

Parent Company

Norwegian Ministry of Trade and Industry ; Sparebankstiftelsen DnB NOR

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

DNB NOR Bank from A to Z

USP

Retail Banking, foreign exchange, securities and other investment products, Insurance and Asset Management

STP

Segment

Enterprise and individuals seeking help in insurance, funding, investments and retail banking

Target Group

Large Corporate and International organizations

Positioning

Norway’s largest capital markets operation and leasing real estate brokerage operations. The group’s leadership is reinforced by its strong portfolio.

SWOT Analysis

Strengths

1. Robust operations
2. Strong capital position
3. Major international player in the energy sector
4. Strong leadership in capital market operation and real estate
5. DnB NOR has more than 2 customers and more than 200,000 corporate clients in Norway itself

Weaknesses

1. Dependence on fluctuating market values in real estate industry.
2. Limited global presence as compared to some other big names in the industry

Opportunities

1. Growing opportunities of insurance across Asia-Pacific.
2. Co-operation with Russia can boost economic prospects.
3. Acquisitions of to strengthen its presence in Baltic region.

Threats

1. Prolonged economic slowdown in Europe.
2. Decline in insurance industry across Europe.
3. Intense competition and consolidation in finance industry.

Competition

Competitors

1.Credit Suisse
2.Danske Bank
3.Nordea

4.Nordlandsbanken

5.Storebrand



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