Macquarie Group SWOT Analysis
Macquarie Group is one of the leading brands in the banking & financial services sector. Macquarie Group SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Macquarie Group:
Quick Glance:
Macquarie Group Strengths
- Company’s strong market position is complemented by international operations
- Strong liquidity position, which helps to cope with difficult economic conditions and helps in business expansion
- Macquarie is one of the largest investment bank and the top ranked mergers and acquisitions advisor in Australia
- Macquarie employs more than 15,000 staff in more than 70 office locations across 28 countries
- Banking, financial, advisory, investment and funds management services are some of the major services provided
Above are the strengths in the SWOT Analysis of Macquarie Group. The strengths of Macquarie Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Macquarie Group Weaknesses
- High reliance on non-retail deposits and non-deposit source of funding.
- Limited presence across continents has led to restricted reach
These were the weaknesses in the Macquarie Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Macquarie Group Opportunities
- Macquarie has been complementing its organic growth with selective acquisitions and divestitures.
- Growth in international operations.
- Global asset management and custody banks sector is growing at a rapid pace.
Above we covered the opportunities in Macquarie Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Macquarie Group Threats
- Increase interest rates could depress the demand for financial products.
- Increased governmental and regulatory scruity and negative publicity may affect business.
- Countries such as Australia and New Zealand are expected to register slower growth after natural calamities(recent floods in Australia and massive earthquake in New Zealand) in both nations.
The threats in the SWOT Analysis of Macquarie Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Macquarie Group SWOT analysis.
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About Macquarie Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Macquarie Group Overview | |
|---|---|
| Parent Company |
Macquarie Group Limited |
| Category |
Investment Services |
| Sector | |
| Tagline/ Slogan |
Forward Thinking |
| USP |
Leading provider of banking, financial, advisory, investment and funds management services. |
| Macquarie Group STP | |
| Segmentation |
Enterprise and institutions |
| Target Market |
Institutions and enterprise looking for financial service |
| Positioning |
Caters to specific industries, including resources and commodities, energy, financial institutions, infrastructure and real estate |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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