Posted in Banking & Financial Services, Total Reads: 982
SWOT Analysis of Macquarie Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Macquarie Group Limited
Banking and Financial Services
Leading provider of banking, financial, advisory, investment and funds management services.
Enterprise and institutions
Institutions and enterprise looking for financial service
Caters to specific industries, including resources and commodities, energy, financial institutions, infrastructure and real estate
1. Company’s strong market position is complemented by international operations 2. Strong liquidity position, which helps to cope with difficult economic conditions and helps in business expansion 3. Macquarie is one of the largest investment bank and the top ranked mergers and acquisitions advisor in Australia 4. Macquarie employs more than 15,000 staff in more than 70 office locations across 28 countries 5. Banking, financial, advisory, investment and funds management services are some of the major services provided
1.High reliance on non-retail deposits and non-deposit source of funding. 2.Limited presence across continents has led to restricted reach
1.Macquarie has been complementing its organic growth with selective acquisitions and divestitures. 2.Growth in international operations. 3.Global asset management and custody banks sector is growing at a rapid pace.
1.Increase interest rates could depress the demand for financial products. 2.Increased governmental and regulatory scruity and negative publicity may affect business. 3.Countries such as Australia and New Zealand are expected to register slower growth after natural calamities(recent floods in Australia and massive earthquake in New Zealand) in both nations.
1.Citigroup Inc 2.Deutsche Bank Aktiengesellschaft
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