Woori Finance Holdings SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1253
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SWOT Analysis of Woori Finance Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Woori Finance Holdings

Parent Company

Woori Financial Group

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Home to the Intelligent Investor

USP

Financial service provider which is engaged in commercial banking, credit cards, capital markets activities, international banking, asset management, investment banking, brokerage and bancassurance.

STP

Segment

Institutions, individuals and enterprises looking for money or investment related activities.

Target Group

Enterprises looking for capitals, individual and institutional investors

Positioning

Leading banking and financial services holdings company in Korea

SWOT Analysis

Strengths

1. Strong presence in Korean financial service industry
2. Operates a relatively well-diversified set of business activities
3. Tight control over its expense
4. Sustain operating margins
5. The South Korean Government, through the Korean Deposit Insurance Corporation, is the primary investor
6. It has business like Woori Bank, Woori Investment & Securities, Kyongnam Bank and Kwangju Bank

Weaknesses

1.Low visibility and advertising as compared to big names
2. Restricted geographically to Korean and limited global operations

Opportunities

1.Diversifying business across the globe through expansions and mergers.
2.New opportunities and markets for Korean goods and services due to free trade deal between European Union and South Korea
3.Strong economic growth for South Korea

Threats

1.Intense competition in segments such as credit cards, asset management, securities brokerage and bancassurance.
2.Politcal escalation between North Korea and South Korea could have adverse effect on group’s operations.

Competition

Competitors

1.KB Financial Group Inc
2.Shinhan Financial Group Co
3.Mitsubishi UFJ Financial Group


The table above concludes the Woori Finance Holdings SWOT analysis along with its marketing strategy and brand parameters.

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