Societe Generale SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2247
Advertisements

SWOT Analysis of Societe Generale with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Société Générale

Parent Company

Société Générale S.A.

Category

Banking

Sector

Financial services

Tagline/ Slogan

Building together team spirit

USP

Large European bank offering services in Retail Banking & Specialized financial services and insurance, Corporate and Investment banking, Global investment management and services

STP

Segment

Financial services to institutional clients and individuals

Target Group

All sorts of institutional and individual clients

Positioning

Combining skills, initiating strategies, pooling resources and best  practices to ultimately improve the company’s  customer service

SWOT Analysis

Strengths

1. Leader in France for financial savings products
2. Covers all the banking and financial needs of clients
3.140 years of rich experience in banking and financial services with   1, 60,000 employees across the world with presence in more than 77 countries
4. One of the biggest global players in equity derivatives

5.Bank with Customer focus as a mission

Weaknesses

1. Faces tough competition from other major players in Retail banking
2.Still hasn’t penetrated in countries across continents compared to few other major banks

Opportunities

1.To become benchmark for customer satisfaction in French retail banking
2.Further expansion in Asia and the Middle East
3.To leverage the dominance in retail banking across the world

4.Strengthening  its wealth management and advisory services

Threats

1. Uncertainty in Euro zone – debt crisis
2.Changing macroeconomic policies across the world
3.Weak economic growth in Euro zone

Competition

Competitors

1.BNP Paribas
2.Credit Agricole
3.Deutsche Bank

4.Royal Bank of Scotland



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: