Posted in Banking & Financial Services, Total Reads: 9827
SWOT Analysis of ANZ Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Australia and New Zealand Banking Group Limited (ANZ)
We live in your world
Bank committed to building lasting partnerships with customers, shareholders and communities in 32 countries across the world
Institutional and individual clients
Small,medium,large enterprises and all sorts of individual clients
Providing a range of banking and financial products and services to around 8 million customers worldwide
1.One of the Largest banks in New Zealand 2. Diversified product portfolio reduces the business and operating risks of ANZ 3. Has a considerable market share in Australia, New Zealand and Pacific countries 4. Strong financial position providing resilience to adverse market developments 5. Offers financial services, including banking services, asset finance, investments and payment solutions 6. Has over 9000 employees in the organisation
1. Global exposure is limited as compared to a few other major banks 2. Strong competition from existing players makes it difficult to increase market share
1. First Australian Bank to receive license to conduct retail business in the Yuan in China, an opportunity to tap Chinese market 2.High opportunity to grow in Thailand market, once ANZ receives the license 3.High opportunity to expand in Asian markets like China and India
1. Deteriorating economic conditions in Australia and New Zealand 2.Changes and fluctuations in Australian banking system 3.Increase in competition from global banks in Australia and Pacific regions
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