Bank of Communications SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1355
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SWOT Analysis of Bank of Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Communications

Parent Company

Bank of Communications Limited

Category

Banking

Sector

Financial services

Tagline/ Slogan

Dedication, innovation and always pursuing for excellence

USP

A first class listed universal banking group focusing on international expansion and specializing in wealth management

STP

Segment

Institutional and individual clients in need of financial assistance

Target Group

All sorts of institutions and individuals

Positioning

Bank with high level of competitiveness

SWOT Analysis

Strengths

1. Has an extensive network of over 2800 branches in over 80 cities
2. One of the largest bank in China
3. ‘The Banker’ magazine ranked Bank of Communications as 35 in the list of ‘Top 1000 World Banks 2011’
4. Over 75,000 employees serve a large segment in China

Weaknesses

1. Limited global exposure or tie-ups with other banks
2.In terms of number of branches or ATMs the bank has lesser presence than the bigger China banks

Opportunities

1. High opportunity to expand in Asia Pacific region
2.High opportunity to expand in foreign exchange division
3.Can go for rapid expansion within China to compete with Big 4 Chinese banks

Threats

1. Decreasing investments in China, a major concern
2.Change in regulatory and macroeconomic policies across the world
3.Competition from foreign banks in China and Hong Kong

Competition

Competitors

1.ICBC
2.Bank of China
3.Agricultural Bank of China (ABC)

4.China Construction Bank



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