Bank of Communications SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 1474
SWOT Analysis of Bank of Communications with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Bank of Communications
Bank of Communications Limited
Dedication, innovation and always pursuing for excellence
A first class listed universal banking group focusing on international expansion and specializing in wealth management
Institutional and individual clients in need of financial assistance
All sorts of institutions and individuals
Bank with high level of competitiveness
1. Has an extensive network of over 2800 branches in over 80 cities 2. One of the largest bank in China 3. ‘The Banker’ magazine ranked Bank of Communications as 35 in the list of ‘Top 1000 World Banks 2011’ 4. Over 75,000 employees serve a large segment in China
1. Limited global exposure or tie-ups with other banks 2.In terms of number of branches or ATMs the bank has lesser presence than the bigger China banks
1. High opportunity to expand in Asia Pacific region 2.High opportunity to expand in foreign exchange division 3.Can go for rapid expansion within China to compete with Big 4 Chinese banks
1. Decreasing investments in China, a major concern 2.Change in regulatory and macroeconomic policies across the world 3.Competition from foreign banks in China and Hong Kong
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