Posted in Banking & Financial Services, Total Reads: 1777
SWOT Analysis of Intesa Sanpaolo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Vicini o Voi (Close to you)
A leader in Italy in all business areas be it retail, corporate or wealth management
Institutions and individual clients
Small and medium customers, corporate customers, private customers, social and non – profit organizations
A Bank with a distinctive identity and reputation, contributing to the growth and development of the economy and society
1. Presence of 5600 branches in Italy, thus a leader in terms of number of branches 2. One stop bank for varied financial and advisory services 3. Wide presence in Central Eastern Europe and North Africa 4. Leader in loans with 15.3% market share in Italy 5. It was a result due to merger between big banks like Banca Intesa and Sanpaolo IMI 6. Has over 100,000 employees globally and over 1,700 branches worldwide
1. Presence in Europe and other continents is less compared to leading European banks 2.Major chunk of the revenue comes from Italy through retail and personal banking only
1. Intesa’s stepping into Abu Dhabi will help to tap the market in The Middle East 2.High opportunity to expand in European countries like Turkey, once Intesa Sanpaolo is awarded the license to function in Turkey 3.Positive outlook of asset management industry
1. Shrinking Italian economy has significant impact 2.Euro debt crisis and European regulatory changes has a huge impact 3.Facing a stiff competition from other European banks
Browse marketing analysis of more brands and companies similar to Intesa Sanpaolo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.