Intesa Sanpaolo SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1405

SWOT Analysis of Intesa Sanpaolo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Intesa Sanpaolo

Parent Company

Intesa Sanpaolo




Financial services

Tagline/ Slogan

Vicini o Voi (Close to you)


A leader in Italy in all business areas be it retail, corporate or wealth management



Institutions and individual clients

Target Group

Small and medium customers, corporate customers, private customers, social and non – profit  organizations


A Bank with a distinctive identity and reputation, contributing to the growth and development of the economy and society

SWOT Analysis


1. Presence of 5600 branches in Italy, thus a leader in terms of number of branches
2. One stop bank for varied financial and advisory services
3. Wide presence in Central Eastern Europe and North Africa
4. Leader in loans with 15.3% market share in Italy
5. It was a result due to merger between big banks like Banca Intesa and Sanpaolo IMI
6. Has over 100,000 employees globally and over 1,700 branches worldwide


1. Presence in Europe and other continents is less compared to leading European banks
2.Major chunk  of the revenue comes from Italy through retail and personal banking only


1. Intesa’s stepping into Abu Dhabi will help to tap the market in The Middle East
2.High opportunity to expand in European countries like Turkey, once Intesa Sanpaolo is awarded the license to function in Turkey
3.Positive outlook of asset management industry


1. Shrinking Italian economy has significant impact
2.Euro debt crisis and European regulatory changes has a huge impact
3.Facing a stiff competition from other European banks



1. Unicredit
3. BNP Paribas
4.Societe Generale
5.Standard Chartered  Bank
6.Credit Suisse


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