Mizuho Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1198
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SWOT Analysis of Mizuho Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mizuho Financial Group

Parent Company

Mizuho Financial Group Inc

Category

Banking

Sector

Financial services

Tagline/ Slogan

One MIZUHO: Building the future with you

USP

‘Mizuho’ aims to become "the most trusted financial institution"

STP

Segment

Institutional and individual clients

Target Group

Large, medium and small institutions and individual clients

Positioning

The bank, working with customers to help them build a brighter future

SWOT Analysis

Strengths

1. The only bank to have branches across all the provinces of Japan serving 26 million Japanese households and 90000 SME customers
2. Financials like Dividend Yield and Payout ratio (TTM) are greater than industry and sector average
3. In terms of market capitalization, Mizuho is one of the top  in Japan and the world
4. Employs more than 68,000 people in 30 countries

Weaknesses

1. Global exposure is limited as compared to a few other major banks
2. Strong competition from existing players makes it difficult to increase market share

Opportunities

1. Tie up with South Africa’s Standard Bank will help in expansion and growth of business in African continent
2.High growth in overseas loan balances will help in tapping foreign clients

3. Expanding overseas network could reduce dependence on the domestic market

Threats

1. Weak loan demand in Japan, creating a major trouble for Japanese banks
2.Volatile economic conditions in Japan will have effect on the banks

3.Low manufacturing and industrial growth rate in Japan will have significant effect on the Japanese banks

Competition

Competitors

1. Mitsubishi UFJ Financial Group (MUFG)
2. Sumitomo Mitsui Financial Group (SMFG)



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