BM&F Bovespa SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1116
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SWOT Analysis of BM&F Bovespa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BM&F Bovespa

Parent Company

BM&F Bovespa

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

The New Exchange

USP

Listing of more than 500 companies in the trade market

STP

Segment

Individual investors, insurance and mutual funds

Target Group

Individuals, enterprise looking to invest in securities and financial instruments of such nature

Positioning

Eight largest stock exchange of the world

SWOT Analysis

Strengths

1. One of the largest stock exchanges in the world
2. Listing of shares of some of the robust companies of the world.
3. Rise in Brazil economy would propel growth of the stock exchange, attracting more investments.
4. Long standing strategic partnership with CME Group continues to bring new benefits to both companies' customers.

5. Apprising the stakeholders on a regular basis: BM&F Bovespa reports a month on month fall in derivative volumes.

Weaknesses

1. Volatile share market and financial scenarios
2. Dependent on currency valuation of foreign nations. As a result the decision making is catch-22 situation
3. Having too many companies may make consolidation a difficult task

Opportunities

1. Growth in Asia can be leveraged by forging partnerships in Asian market.
2. New trading systems and offerings can bring more revenues.
3. Diversification on geographic scale through merger and acquisitions.

Threats

1. Investments can be pulled off during economic crisis, which may lead to cash dry up.
2. Threat from global competitors.

Competition

Competitors

1. Mercado Integrado Latinoamericano (Mila)
2. BATS Global Markets
3.NYSE Euronext

4. Bolsas and Mercados

5.Tokyo Stock Exchange

6.London Stock Exchange

7.Deutsche Borse

8.Australian Stock Exchange



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