Posted in Banking & Financial Services, Total Reads: 1148
SWOT Analysis of Daiwa Securities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Daiwa Securities Group Inc.
Banking and Financial Services
Asia’s leading financial services firm
Strong domestic base centered on its 120 branch offices nationwide, and a global network of operating offices covering 20 countries and regions
Retail bankers and institutional investors
Retail bankers and institutional investors looking for financial advicory services
Expertise in retail, investment and asset management.
1. Expansion of ECM business beyond the domestic market 2. Stable credit rating 3. Automated futures collateral management process 4. Growth in retail business 5. Daiwa Securities Capital Markets operates in more than 20 countries
1. Closure of its property-trading desks in Hong Kong and Taiwan 2. Limited global penetration as compared to other major names in this segment
1. Merger of Daiwa Securities and Daiwa Securities Capital Markets which will help streamline operations. 2. Growth through acquisitions and mergers. 3. Investment in other avenues decreases pressure on profits.
1. Risk of business to be affected by the East Japan earthquake 2. Can be adversely impacted by the aftershocks of Japan asset pricing bubble 3. Change of Govt policies and economic scenarios
1.Bank of America Corporation 2.Barclays PLC 3.Boom Securities(H.K.) Ltd
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