Deutsche Boerse SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1459
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SWOT Analysis of Deutsche Boerse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Deutsche Boerse

Parent Company

Deutsche Börse AG

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Welcome to your future

USP

Commitment to excellent services and dedication to business.

STP

Segment

Institutional investors

Target Group

Institutional investors looking for trading, clearing, settlement and custody service.

Positioning

Europe’s leading trading and clearing house.

SWOT Analysis

Strengths

1. Wide geographic spread apart from presence in Europe
2. Pioneer subsidiaries, such as Frankfurt Stock Exchange, Clearstream, Xetra, Eurex(joint venture with SIX Swiss Exchange.
3. Over 3500 employees service customers in Europe, the U.S. and Asia
4. Reputed brand image across the globe

Weaknesses

1. Failure of mergers and acquisitions(NYSE and LSE).
2. Potential weakening of the company's financial profile after amalgamation with the lower-rated and more leveraged peer

Opportunities

1. Growth in economy in other markets(such as some nations of Asia, etc).
2. Scope of strategic expansion through investments, mergers and acquisitions.

Threats

1. Blocking of the NYSE Euronext merger by EU turning to be a roadblock in expansion.
2. Soverign debt crisis hovering around Europe may affect the economy of the continent.

Competition

Competitors

1. Mercado Integrado Latinoamericano (Mila)
2. BATS Global Markets
3.NYSE Euronext

4. Bolsas and Mercados

5.Tokyo Stock Exchange

6.London Stock Exchange

7. BM&F Bovespa

8.Australian Stock Exchange



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