Franklin Templeton Investments SWOT Analysis

Franklin Templeton Investments is one of the leading brands in the banking & financial services sector. Franklin Templeton Investments SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Franklin Templeton Investments:

Franklin Templeton Investments Strengths

1. Huge array of offerings: investment solutions for U.S. investors including mutual funds, retirement savings vehicles and over 500 college savings plans.
2. History of robust business and growth
3. Reputed brand image Ranked amongst top 10 securities companies
4. Specializes in conservatively managed mutual funds
5. Sponsorships of sports events globally
6. A pioneer in global investing with clients in 150+ countries

Above are the strengths in the SWOT Analysis of Franklin Templeton Investments. The strengths of Franklin Templeton Investments looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Franklin Templeton Investments Weaknesses

1. Internal contingency may arise due to high dependency over brokers/dealers and investment advisors.
2. Liquity pressure on company due to high fixed income.
3. Business concentrated across US increases firm’s dependency on US market.

These were the weaknesses in the Franklin Templeton Investments SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Franklin Templeton Investments Opportunities

1. Scope of market expansion: increasing offerings to customers.
2. Growth through mergers and acquisitions: Partnering/investing in foreign market to diversify on global scale.
3. Rising demand for international stock in US between 2008 and 2011

Above we covered the opportunities in Franklin Templeton Investments SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Franklin Templeton Investments Threats

1. Can be adversely impacted by new rules and laws: A change in law can put pressure on profit margins, leading to change in company policy which might have cascading repercussions.
2. Financial consolidation might lead to units being merged.                 3. Increasing competition: Competition from peers and new entrants in the industry.

The threats in the SWOT Analysis of Franklin Templeton Investments are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Franklin Templeton Investments SWOT analysis.

Continue reading more about the brand/company.

About Franklin Templeton Investments

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Franklin Templeton Investments. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: